Using Marketing Techniques to Accelerate Cyber Progress

For most organizations, putting great cybersecurity in place requires a massive uphill trek. Many forms of change are required – technology, process, talent, and more. Here, cyber leaders focus inward, working to get capabilities in place and reduce identified risks. But fundamentally, you need externally-driven change too, where other enterprise leaders (and key partners outside of your business) believe in the cyber mission so deeply that they can’t live without it.
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